David: This also varies from author to author and project to project. There are many authors that I work with on an annual basis for their releases and we have an intensely close working relationship. I even have some of their cell phone numbers programed into my phone which is an honor I don't bestow to many in my professional life.
Me: Do you involve yourself in things such as book signing or do you stick to broader, mass marketing.
David: Publishers will begin to continue to come to the realization that they no longer sell books, they sell content.
Me: How do you see the job of publicist changing?